EE R&D

Rebrand for EE:

As part of the rebrand for EE, we developed numerous innovative concepts during the research and development phase, focusing on enhancing the user experience through the iconic EE dots animation. These ideas were meticulously crafted to inoculate the user experience, ensuring that the animation not only resonated with the brand’s identity but also elevated its visual impact. Here are just a few examples from our extensive R&D animation efforts.

Client

Agency

We are Zag

Date

January 27, 2022

Category:

LAB + R&D

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About Martin Fausek

With over 28 years of experience in graphic design, Martin has taken on diverse roles, working with a broad spectrum of clients.
His career trajectory has seen him evolve from a graphic designer to an art director.

For 15 years, Martin worked as a Senior 3D/2D Animation Designer and Art Director at the BBC, where he created internationally recognized TV graphics.
His outstanding work has earned numerous awards, including the International Interactive Emmy Award for BBCi's Best Interactive Television Service,
part of the BBC team BAFTA award and 2x PromaxBDA Awards (Global Entertainment Marketing Awards)and a Team for the BBC the Cannes Lions (Silver)

Martin has crafted a wide variety of title sequences for renowned programs like BBC Top Gear and BBC News.
He has also been instrumental in branding BBC channels and their graphic content.
As a User Experience Designer, Martin played a key role in the prototyping and user testing of iPlayer, contributing significantly to its branding.
His work has been featured in leading publications such as Computer Arts and 3D World. Martin has also shared his expertise at various conferences.

Martin's extensive experience spans advertising agencies, production houses and advertising agencies providing him with a deep understanding
of the creative production process and audience needs.

EE R&D

Client

Agency

Date

Category:

Niantic Labs